Marketing Student Views

Perspectives by GMU Internet Marketing Students

Why mobile marketing is important


Blogger: Mir Hussain

Mobile marketing is connecting to consumers through mobile devices such as smart phones, tablets etc.  70% Mobile searches are acted upon 1 hour of the search and most of the time the searches are local.  Mobile marketing has to be quick, fast and has to have location services.  Word press touch, responsive design, and using codes to redirect to mobile webpages for the website as a work around.  There are a lot of reasons that mobile marketing is important and few of the highlights are:

  • 75 percent of consumers often choose a restaurant to dine at based on search results.
  • According to Google and Nielsen, 73 percent of mobile searches trigger additional action and conversion.
  • 97 percent of consumers go online to research products or services in their local area.
  • 49 percent of searches for local businesses occur without a specific business in mind.
  • 70 percent of those consumers who run local mobile searches act on their search within an hour.

Jamie Turner is considered to be an expert in mobile marketing who appears as a guest for CNN and other media outlets on a regular basis. He is the CEO and founder of the 60 second marketer which is an organization that provides tools, tips and tutorials on social media and mobile marketing.  Jamie says that most crucial tool a business can have is a mobile website before anything else like an app or so on.  Consumers are looking for products through mobile devices and want to connect with a business.  Google search, QR code scan, mobile banner ads, and ad SMS are just a few ways consumers and companies engage each other.

I personally see mobile marketing being the most crucial part of a marketing campaign because of the amount of people that have mobile devices.  I use apps on my phone to look for new restaurants for date night with my girlfriend. .  I looked up a fine dining Italian restaurant in DC called Palena for our anniversary.  I found while I was looking for upscale restaurants in yelp.  They had a 5 star rating and 4 $ signs to show how expensive they were.  These types of apps which allow you to read reviews and also book a reservation through a simple click enhances the experiences of the consumer.   Apps such as yelp, foursquare, Google Chrome etc.   Everybody is researching a product or service on a mobile device most of the time because of the convenience.  Mobile devices are easier to access than desktops which are becoming obsolete,  and know some cases a laptop.   I work at Verizon and the specs that some of these phones that come in are just as good as some laptops.  Right now I have the LG G2 which has a 2.26ghz, quad core processor.  The things you can do like having having access to sites and mobile apps help companies a lot to market their products and services.  Also a lot of restaurants are on Groupon and living social which are coupon based apps help market particular restaurants.  Nowadays a lot of people including myself will go to restaurants if we find a deal and then research the restaurant in yelp or another review site/app to see how good the service and food is at the particular restaurant.  The companies are connected to the consumers directly through their mobile sites and apps and also third party apps and sites which increases their exposure.

As we were talking in class with our mini project of a food truck, our group decided on the idea of making a app that keeps track of amount of times a customer came in to eat and they would receive the 10th meal free.  Having links to Facebook to make a quick profile which is a deeper connection to the customer promoting the product and service of our food truck.  Also having QR codes on the side of the truck to give out deals to customer so with a scan with their mobile devices they would be able to get instant deals.  Mobile apps have made everyone’s life easier when you look at all the things that can be accomplished such as managing your finances with apps from the credit card companies like Amex, also managing your social media pages like Facebook and Twitter, and keeping up with news and information whether is international to domestic or sports. If companies don’t take advantage of having a presence in mobile marketing, they are already a step behind the competition.


2 thoughts on “Why mobile marketing is important

  1. Mir,

    Good job explaining why mobile marketing is so important! I liked the statistics that you used to stress why mobile marketing is just that important. It is amazing to see these statistics and actually be a consumer who is a part of those measurements.

    Thanks for sharing!


  2. Mir,

    I really enjoyed reading your article, like Diane I think it was important to include that stats in your post just to show how important mobile marketing really is. Like you, I as well turn to mobile marketing by using apps to search for good places to eat and fun things to do! Very helpful, good job.


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